My second gig for the PR company while I was in London, was photographing Vapiano, a new restaurant near Oxford Circus. Still no flash, but this time, thanks to the two-story wall of windows and the color red, it was much easier to photograph than the yogurt factory that I photographed a couple of hours earlier that day.
The hardest thing about the shoot was to convince the unsuspecting patrons to let me photograph them while they were eating. London is not the most photography friendly city. I have found that Londoners, as a huge sweeping generalization, are not into having their photo taken. I am not sure whether it is because it is their last shred of control over their image, after having every move documented by the thousands of surveillance cameras all over the city, or just the humble nature that is a part of their culture. Whatever the case, it is not as easy to photograph strangers as it is here in the: I-want-to-be-famous United States. But luckily, I was able to talk a few people into allowing me to unobtrusively document their Vapiano experience that day.